Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (4) |
| Author | photo: Hofmann Publifoto |
| Period | from 5 March 1953 to 15 March 1953 |
| Place taken | Geneva/Switzerland |
| General description of the subject | Views of the Pirelli stand at the 23rd Geneva Motor Show in 1953. Display of various types of tyres for motorcycles, cars and velocipedes as well as elastic couplings and other accessories produced by Azienda SAGA and a vehicle from Heschel fitted with Pirelli tyres. |
| Technical data |
3 Positives - 23.5 x 18 - B/W - gelatin silver bromide/paper 1 Positive - 23.5 x 17.5 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Geneva Motor Show |
| Products > Tyres > Motorcycle tyres | |
| Products > Tyres > Bycicle tyres | |
| Products > Miscellaneous products > Synthetic materials > Coverings > Vinilpelle |
| Image 1 di 1 | |
| Number | 6064 |
| Definition | print on paper |
| Full description of the subject | Front view of the Pirelli stand. Tyre display. On the walls are other items from Azienda SAGA. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.